Shortly from our diary

A day in the workshop

The Faggin workshop is the place were the magic happens. Upstairs Cristina manages the company, downstairs Massimo hand makes the frames. Usually Cristina goes downstairs to provide additional craft skills, learned throughout the years of involvement between family and mission. In the same way, Massimo sits in the office.

As a typical feature of the italian artisanal culture, the workshop is not just the mere place of production but it’s were meetings, planning, fantasies, genius collide. The full spectrum of the brand activities revolves around this special location. The short movie illustrates the bespoke daily routine with an inner perspective, featuring the family involved in the whole process of building a custom steel track frameset.